Harness the power of social media to grow your audience and boost your brand—one post at a time. This dynamic class dives deep into crafting scroll-stopping content tailored for each platform, from Instagram reels to Twitter threads. Learn how to write engaging captions, spark viral shares, and use storytelling to build authentic connections that keep followers coming back. You’ll also discover savvy strategies to turn likes and comments into real income by monetizing your social presence like a pro. The instructor LeeAnne Krusemark is a former journalist, current author and editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in class fee. The webinar login information will be emailed the day before class.

This course helps aspiring entrepreneurs develop creative, viable business ideas using structured and practical techniques. Participants will explore how innovation happens and learn tools to systematically generate and refine ideas, including the SCAMPER model (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse). Through guided exercises and collaborative activities, learners will transform everyday observations into entrepreneurial opportunities. The course emphasizes both creativity and feasibility, ensuring ideas are not only original but also realistic. By the end, participants will have multiple business concepts and a clear process they can use to continue generating innovative ideas in any industry.

Looking for ways to make money online? Turn your ideas or homemade products into income by starting an online business. You will learn how to: Find a gap in a niche market and fill it Build your own website, and market your business effectively (including SEO) so Potential customers will find you; Take care of business forms and taxes; Create multiple sources of income (including Affiliate commissions). You’ll also get info about the 25 most popular online businesses to start. Informative handouts for future use are included in class fee. The instructor LeeAnne Krusemark is a Chamber of Commerce Past President, current author/editor, and a nationwide Professor of Publishing at higher learning institutions, including Harvard Adult Education. Informative handouts for future use are included in class fee. The webinar login information will be emailed the day before class.