Innovation and Idea Generation for Entrepreneurs

This course helps aspiring entrepreneurs develop creative, viable business ideas using structured and practical techniques. Participants will explore how innovation happens and learn tools to systematically generate and refine ideas, including the SCAMPER model (Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, Reverse). Through guided exercises and collaborative activities, learners will transform everyday observations into entrepreneurial opportunities. The course emphasizes both creativity and feasibility, ensuring ideas are not only original but also realistic. By the end, participants will have multiple business concepts and a clear process they can use to continue generating innovative ideas in any industry.

Kenneth L.H.O. Johnson

I bring extensive academic and real-world experience in entrepreneurship, marketing, and business strategy. As an Associate Professor of Business Administration, I teach courses in marketing, entrepreneurship, consumer behavior, and integrated marketing communications. I have developed curriculum that helps people generate business ideas, evaluate feasibility, and create practical marketing plans.

I am passionate about teaching these subjects because they give people the tools and confidence to turn ideas into real opportunities. I enjoy making complex concepts simple, practical, and approachable, especially for those who may not see themselves as business people.

I also have broad teaching experience across many settings, including two-year and four-year colleges, both private and public, as well as teaching in China and South Korea. In addition, I have teaching and leadership experience as a Second Lieutenant in the Civil Air Patrol.

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