Marketing for Entrepreneurs

This course introduces entrepreneurs to practical, results-driven marketing strategies designed for small businesses and startups. Participants will learn how to identify target customers, craft a compelling value proposition, and choose effective promotional channels on a limited budget. Key topics include social media marketing, branding, customer segmentation, and basic pricing strategies. Emphasis is placed on real-world application, helping participants develop a simple, actionable marketing plan for their own business idea. Whether launching a new venture or growing an existing one, this course equips learners with the tools to attract customers, build awareness, and drive sustainable business growth.

Kenneth L.H.O. Johnson

I bring extensive academic and real-world experience in entrepreneurship, marketing, and business strategy. As an Associate Professor of Business Administration, I teach courses in marketing, entrepreneurship, consumer behavior, and integrated marketing communications. I have developed curriculum that helps people generate business ideas, evaluate feasibility, and create practical marketing plans.

I am passionate about teaching these subjects because they give people the tools and confidence to turn ideas into real opportunities. I enjoy making complex concepts simple, practical, and approachable, especially for those who may not see themselves as business people.

I also have broad teaching experience across many settings, including two-year and four-year colleges, both private and public, as well as teaching in China and South Korea. In addition, I have teaching and leadership experience as a Second Lieutenant in the Civil Air Patrol.

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